For Every Woman in Every Wave
NIKI ROXX SURF
Niki Roxx isn’t just surfwear—it’s a movement. Built for water women who crave freedom, connection, and self-expression, every piece is designed to move with you, support your body, and bring serious style to the lineup. From custom prints to wave-tested fits, we’re here to make you feel strong, seen, and stoked.
Dive deeper into our world—explore what’s new, meet the women who Roxx, and find pieces that speak to your wild side. The ocean is calling. Let’s go.
Our Newest Prints Are Here
JUST IN
This collection is a love letter to the ocean and the women who find themselves in it.
WOMEN WHO ROXX
This is our tribute to the everyday rebels, ocean chasers, and joy seekers. The ones rewriting the rules, one wave at a time.
By Women For Women
Designed and tested by women for women. We are committed to creating products that truly meet the needs of active, adventurous water women. Every piece is thoughtfully designed by women who understand firsthand what it takes to feel confident, comfortable, and capable in all conditions.
UPF 50+ Sun Protection
Tested to meet the highest standards, our fabric is both durable and lightweight, so you never have to compromise on comfort or style. With our UPF 50+ protection, you can confidently enjoy your time outdoors, knowing you're covered from the sun’s harshest rays.
Superior Quality and Fit
From the first sketch to the final stitch, we pay attention to every detail, so you get gear that not only looks great but feels like it was made just for you. Quality and fit are never an afterthought—they’re at the core of everything we create.
Shop the look
Tested in Waves. Built to Roxx
NIKI ROXX SURF
Niki Roxx Surf was born out of a love for the ocean and a need for surfwear that actually keeps up. We’re here for the sunrise paddlers, the weekend wave chasers, and the women who feel most like themselves in saltwater. Every piece is designed with real surf sessions in mind—bold, functional, and made to move. No matter your style, shape, or skill level, this line is for you. Because every water woman deserves to feel strong, confident, and completely at home in every wave
Nicole Murray
ABOUT THE FOUNDER
Niki Roxx launched in 2023 by Nicole Murray, creative director, designer, and water woman.
Starting her surfing adventure at 50, Nicole was determined to redefine surfwear for women. She infused her love for the 60's, 70's, and 90's fashion and music into Niki Roxx - a collection that features dynamic, multi-purpose outfits that can be worn in the ocean, in the gym, and just about everywhere in between.
TELL US HOW YOU ROXX IT
I love that I can do it all with one suit. Going to the gym and then to the beach without changing is a game changer for me!
- Jessica, California
I’ve always struggled to find surfwear that feels flattering and secure. Niki Roxx nailed it. The cut is super flattering, the fabric is buttery soft, and I love that the brand is woman-owned. Plus, I get compliments every time I wear it!
- Raissa, Hawaii
I’m obsessed with my Niki Roxx Surf suit! It stays put in the water—even during wipeouts—and the prints are so beautiful. You can tell it’s made by someone who actually surfs. 10/10 will be buying more!
- Marcia, New Jersey
Wore my Niki Roxx set in Costa Rica and it didn’t budge the entire session. It dries quickly, looks amazing, and I love supporting a brand that’s all about empowering women in the water.
- Bien, Costa Rica
Life's a beach. Grab a wave.
Designed for women who love a challenge and see every obstacle as an opportunity to shine.
